The London-based retailer officially opened its doors on Friday (24th February) and the new store is home to the brand’s Blue Vanilla and Pink Vanilla labels.
Michelle Burns, head of retail stores at Vanilla, said: “We have been very selective when searching locations for our first Vanilla store in the North West of England and The Rock Shopping Centre in Bury is the perfect location with its impressive selection of retail stores.”
Arnold Wilcox-Wood, Centre Director at The Rock, added: “We’re thrilled to welcome Vanilla to The Rock and we’re sure the new store will prove to be very popular with our visitors.”
Blue Vanilla offers outfits for a variety of occasions with everything from casual day looks to glamourous dresses and Pink Vanilla targets a younger audience aged 14 to 24, with fashion items inspired by street style, social media and pop culture.
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